Andrej Botka
1 hour ago2 min read
Jack in the Box Pulls Back After Spicy Tie-Up With Hot Ones Fails To Catch Fire
Jack in the Box says a summer collaboration with the YouTube series Hot Ones fell short of expectations, prompting the chain to scale back the spicy lineup and shift course on its promotional calendar. Company executives told investors the limited-time spicy sandwiches and branded sauce packets proved divisive with guests and weighed down average spending per visit. In response, the burger chain introduced gentler versions of the items, curtailed the promotion sooner than pla




