Andrej Botka
6 hours ago2 min read
Wendy’s New Chief Lays Out Consumer-Focused Strategy to Recover Market Position
Wendy’s incoming CEO Bob Wright told employees and investors this week he’s launching a five-part program aimed at winning back customers and steadying franchise operations after the chain ceded ground to rivals. The plan centers on rebuilding menu standards, tightening day-to-day execution, selectively reshaping the restaurant base, overhauling marketing, and pulling back from an overdependence on discounting — moves meant to restore both traffic and profitability. Wright is





