Andrej Botka
Jun 102 min read
How One Chain Reworked Its Rewards Program — And What Customers Are Getting Out of It
A mid-size franchise that pulls in more than $20 million a year has rebuilt its customer rewards system, and early internal data suggest the move is nudging more people back into stores. Company leaders say the changes — simpler tiers, a redesigned app and more tailored offers — are helping lift the frequency of visits and boost the average check, benefits that matter to both corporate and local owners. The new program replaces a point-heavy setup with a streamlined model tha



