Jersey Mike’s Tops ACSI Rankings, Ending Chick‑fil‑A’s 11‑Year Reign

A regional sub sandwich chain has overtaken the long-standing leader in diner approval. The American Customer Satisfaction Index for 2026 places Jersey Mike’s at the summit with an 84/100 rating, while Chick‑fil‑A follows close behind at 83/100, snapping the latter’s 11‑year streak at the top.

Diners cited the chain’s perceived freshness, a broader selection and what they see as strong value when rating their visits. Jersey Mike’s also expanded rapidly last year, adding 238 outlets and recording about $4.2 billion in systemwide sales, moves that likely raised its visibility.

Chick‑fil‑A’s lengthy run reflected a reputation for speedy service and consistent quality, but industry observers say narrow advantages can evaporate as rivals invest in product and footprint. A quick‑service analyst I consulted noted that customers are increasingly rewarding tangible menu improvements over brand familiarity.

For consumers, the change may mean more attention to ingredient quality and menu variety across the sector. And for the chains, the result is a reminder that customer approval can shift quickly — especially when growth and perceived value line up.