Jersey Mike’s Sets Ambitious Targets: $2 Million Per Store And 15,000 Locations

Jersey Mike’s, freshly public, told investors it wants each shop to average $2 million in annual sales and plans to expand to roughly 15,000 outlets worldwide.

The 50-year-old sandwich brand began trading in July and used its first quarterly call as a public company to outline a growth blueprint. CEO Charlie Morrison said the chain’s current average unit revenue sits near $1.4 million — about seven-tenths of the new goal — and that leadership expects to close that gap by increasing customer visits and growing order size. The system now counts just over 3,300 restaurants; management envisions roughly doubling U.S. locations and pushing into overseas markets to reach the global target.

To boost sales, executives are shifting more budget to online advertising, experimenting with limited-time menu additions and sharpening catering efforts, all while keeping base prices steady. Company leaders described higher transaction counts compared with rivals as an early sign the plan is moving in the right direction, and said they’ll continue investing in technology and marketing to keep momentum.

Industry observers note the ambition hinges on franchisees hitting substantially higher sales per store — roughly $600,000 more on average — and on the brand’s ability to replicate operating support as footprints grow. They add that expanding internationally will require new sourcing and training systems, and that success won’t be automatic.

For consumers, more locations could mean easier access and bigger local catering options. For owners, hitting the new benchmarks will be the real test of the strategy, and the company will need to translate headline targets into steady, local-level results.